IMPORTANCE AND SIGINIFICANCE OF DIGITAL MARKETING
IMPORTANCE OF DIGITAL MARKETING In today’s world, businesses simply can’t succeed without focusing on digital marketing. Companies might even have to focus closely on marketing online, since most consumer behavior happens online. Digital marketing gives the ability to access consumers and communicate with them directly and even close sales with them in various places online, such as search engines, emails, mobile apps, websites, or social media apps. While traditional marketing is more expensive and more vague, digital marketing is exact and precise. Ads can be sent to people based on their age, interests, online behavior, and so on. Efforts in digital marketing become even more effective since people find more relevant and engaging ads. This has been particularly useful to small and medium enterprises with tighter marketing budget The purpose of any form of advertising is to convince people to take a certain desired action, and digital marketing has this speed and precis...